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Rules" get in the way most of the time," says cryp-tographer Vincent Rijmen. Last year the U.S. gov- emment chose the Belgian citizen's encryption algorithm, Rijndael (pronounced rain-doll),as its new Advanced Encryption Standard. Rijndael replaced the aging, no longer unbreakable Data Encryption Standard, used since 1977 by U.S. government agencies and companies to safeguard everything from e-mail to phone calls. It beat submissions from many large competitors, including IBM. And will be widely used. Rijmen created Rijndael with Joan Daemen, 36,a fellow postdoc at Katholieke Universiteit Leuven in Belgium. The duo pulled off the upset in part by throwing away what Rijmen calls a cryptography" rule": to be secure.an encryption algorithm has to be exceedingly complex-Advanced computers would need trillions of years to decrypt information encrypted using Rijndael—yet the algorithm can run on devices like smart cards. Already, manufacturers plan to include Rijndael in cell phones, credit cards and Web browsers. " People will be using it without ever knowing," says Rijmen, who recently became chief cryptographer at Cryptomathic, an Aarhus, Denmark, security firm.
RIJMEN
VINCENT
AGE 31
SOFTWARE
CRYPTOMATHIC

Thanks to Jonathan Rosenberg, the Internet could usurp the role of the old-fashioned phone network-The key is a set of computer instructions that make it practical for the Inter- net to carry not just data but two-way tele- phone calls, telcconferences and pages. This "session initiation protocol" also supports new- fangled connections like instant messaging and" presence," which tracks who is available online at any given moment. Rosenberg pro- duced the protocol with Columbia University telecom expert Henning Schuizrinne while work- ing toward his doctorate at Columbia and overseeing video compression research at Bell Labs. The telecom industry heralded the protocol, and the Third-Generation Partnership Project, a high-profile colloquium for setting wireless standards. Adopted it in 2000.As chief scientist at East Hanover, NJ, startup dynamicsoft, Rosenberg has since been cooking up a suite of related software that would enable wireless phones to downtoad voice, text and video and would let company Web sites provide voice links to live customer service representatives.
ROSENBERG
JONATHAN
AGE 29
TELECOMMUNICATIONS
DYNAMICSOFT

Joseph Reagle bikes ratherthan use polluting transportation. He eats vegetarian so animals are not killed, and brings a quiet but strong sense of social conscience to bear on issues like trust, privacy and intellectual-property rights on the World Wide Web. After earning his graduate degree from MIT's Technology and Policy Program in 1996, Reagle estab- lished himself as a creative thinker at the World Wide Web Consortium, based at MIT. He has driven several initiatives that will dramati- cally affect online interactions. He led the group that developed a standard way for Web sites to disclose their privacy policies, telling people what might be done with personal information. He coordinated input from far- flung institutions to create rules recognizable by all Web browsers for signing online docu- ments, so people can leave unique stamps verifying that documents have been made or approved by them. Sound like fun? It was for Reagle, who says innovation is notjustfor technology but for culture. Web inventor Tim Berners-Lee. Who oversees the consortium, says Reagle is" continually" looking to better the relationship of the Web to society.
REAGLE
JOSEPH
AGE 29
INTERNET AND WEB
WORLD WIDE WEB CONSORTIUM

In Bangalore, India, six years ago, programmers working for overseas firms were commonplace. Innovative startups were not That changed after Rajesh Reddy, trained at the Bangalore Institute of Technology, founded Gray Cell Technologies in 1996. Reddy ambushed a Motorola vice president on business in Banga- lore and showed him that Gray Cell's desktop- to-wireless network was more advanced than similar Motorola technology. Motorola soon licensed Gray Cell's application for sending e-mail via celt phones and pagers and became Reddy's first corporate customer. More U.S. investment in Indian information technology com-panies followed. By 1999 Reddy had renamed his company Unimobile and moved it to Silicon Valley, where it operated a wireless network connecting 370 carriers in 130 countries. The dot- corn bust crippled the company, though. By summer 2001 Reddy was back in Bangalore launching July Systems, to create software that integrates wireless networks and devices into a global superstructure. With the backing of investor Ashok Narasimhan, and with business lessons learned, Reddy is confident July Systems will become a significant player this summer.
REDDY
RAJESH
AGE 31
TELECOMMUNICATIONS
JULY SYSTEMS

Source From: TECHNOLOGY REVIEW June 2002
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